Case Study 2

Who: Training and Services Company, Food and Entertainment Industry

Challenge: Successful, entrepreneurial driven company exceeding growth but lack of focus led to missed market opportunities.

Purpose: Develop a strategy and operational infrastructure to support current and future expansion across Canada, and secure the Company’s early entry in the market.

Approach: Rainmakers applied entrepreneurial and marketing expertise to take advantage of current and future growth opportunities and delivered the following:
Comprehensive research and Market Assessment that led to a Strategic Marketing Plan to identify new market opportunities.

Market Implementation Plan to rapidly move into these new markets.
Specific Sales Tools and Business Processes, including Operations Manuals and a Customized Sales Training Model.

Sales Public Relations Strategies designed to put the Company directly in front of new customers, expanded geographical areas and new target markets.

Results: Significant increase in calls and new prospects; the Company now able to sustain is rapid growth, with a process in process in place for franchising its proprietary training and system across Canada.