Case Study 3

Who: Design & Marketing Communications Company

Challenge: Growing, successful small studio lacked the infrastructure and sales processes necessary for consistent, profitable growth.

Purpose: Re-position a small entrepreneurial company as a small-to-mid-size boutique firm, with the necessary business and sales processes in place to meet larger opportunities.

Approach: Rainmakers designed and implement a new Business Development function to support ongoing sales and customer support.

Created a Business Expansion Plan, with financial growth projections.
Conducted a Loyalty Assessment Audit and designed an accompanying Marketing Plan in order to position the business to new and larger clients and in doing so, meet new growth targets.

Implemented a customized Sales Process and Account Manager function to support ongoing sales and customer support.

Generated new leads through a Sales and Referral Process.

Provided ongoing Sales Consultation to owner through one-on-one support.

Results: 40% growth in less than two years with the following in place: 1) Defined sales process and sales function; 2) New level of client; 3) Company evolved from a “freelance” driven studio to a boutique marketing and communications firm.